Taylormade in 2012 is all about tuning and speed. Improved aerodynamics, hotter faces, improved ball speed.
The flagship of TMAG (Taylormade Adidas Golf) is the R11 line. The R11 was the most successful launch in the modern golf era. The new R11s Driver and fairway metals is a step up from it's predecessor, which from all the tour success, (Luke Donald, Darren Clarke) and record sales is a pretty difficult feat.
TMAG is very much the leader is custom driver and woods fitting, evident by the new R11S with it's added adjustability, innovative crown design and improved aerodynamics.
At 460cc, the R11S is similar to the original R11, the new R11S features a flat-white crown color and black PVD face to improve alignment and accuracy off the tee. TMAG says the white crown color makes it appear even larger (2%) and adds an advantage given that TaylorMade testing indicates that the majority of golfers gain confidence at address from a head that appears large relative to the ball.
- 5 way ASP compared to 3 in the original R11. Adjustable Sole Plate technology allows the decoupling of loft and face angle by using a sole plate to adjust face angle independent of loft sleeve setting.
- Flight Control Technology which is found on the adjustable sleeve when you adjust the loft and lie of the club. Now with the R11S you get 8 choices of lie and loft/face angles at range of 3° of lie and 3° loft/6° face angle for up to approximately 60 yards side-to-side trajectory adjustment and 3° and 1500 rpm of launch condition change.
- Delivers 4 mm of CG change from heel to toe to promote up to 20 yards of side-to-side trajectory bias. The R11S includes two MWT cartridges, one weighing 10-grams and one weighing 1-gram. Configuring the weights properly is intuitive: To set up a neutral bias, install the heavy (10-gram) weight in the toe; to create a draw bias, install the heavy weight in the heel. If a more neutral setting is desired, 4- and 6- gram cartridges are available separately, and so are other cartridges of varying weights, which allow you to change the club’s swing weight as well as promoting changes in trajectory.
